Final Up to date: March 31, 2023, 08:30 IST
Vivo may very well be trying to cut back its working prices by merging with iQOO and operating a enterprise. Reviews this week counsel Vivo desires to make this transfer that not solely means iQOO will likely be a part of the Vivo lineup, however like Oppo and OnePlus they may very well be run by the identical workforce.
The report additionally suggests Vivo may very well be doing this to scale back its workforce, and merging manufacturers means you have to fewer individuals to run the enterprise. iQOO was launched as a sub-brand of Vivo with give attention to performance-centric merchandise.
Progressively, iQOO began calling itself as a separate model, despite the fact that the corporate continued to make use of Vivo’s R&D, provide chain and even the software program operating on the telephones from each the manufacturers. Having stated that, Vivo and iQOO have used completely different advertising and marketing and media channels to make sure their branding doesn’t intertwine.
Vivo has not formally shared any replace on this resolution, so we would like to attend for the corporate to share the message about this transfer.
iQOO has undoubtedly made its mark with high quality additions within the mid-range and the premium section. Vivo has additionally developed as a model to give attention to gadgets throughout all value ranges. It has even used Zeiss Optics to boost its imaging tech, similar to OnePlus with Hasselblad and Xiaomi with Leica have performed in latest occasions.
Vivo has a special strategy with its merchandise in comparison with iQOO, as the corporate has delivered merchandise which might be selfie-focused, about design and different occasions compete with manufacturers within the section. Vivo has additionally dabbled within the foldable house, however we haven’t seen the corporate launch the product for the worldwide market up to now.
If the merger does undergo, we hope that Vivo continues to serve the iQOO merchandise with the prevailing technique, one thing that Xiaomi has performed with Redmi and Mi collection prior to now few years.
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