Printed By: Paras Yadav
Final Up to date: April 11, 2023, 10:34 IST
Bajaj Auto Ltd and British bike maker Triumph Bikes on Monday stated they’ve accomplished switch of the latter’s India gross sales and advertising and marketing operations to the Indian agency.
The 2 firms would even be launching a collectively developed mid-sized vary of bikes later this 12 months.
The event is a part of the strategic partnership between the 2 firms introduced in 2020 underneath which they deliberate to collaborate to create a brand new vary of mid-sized Triumph Bikes.
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The partnership provides Triumph a possibility to additional construct their enterprise because the portfolio expands, Bajaj Auto Government Director Rakesh Sharma stated in an announcement.
“We will even leverage our formidable distribution community to quickly develop the unique Triumph shops in India in preparation for the soon-to-be-launched, thrilling new bikes,” he added.
As a part of the partnership, the present 15 Triumph Bike dealerships will likely be managed by Bajaj Auto however will stay unique to the model and proceed to function consistent with Triumph’s international requirements, the assertion stated.
“This is a crucial partnership for Triumph which continues to progress very effectively…We’re excited concerning the progress that we will now obtain by our partnership with Bajaj Auto Ltd, right here in India…,” Triumph Bikes Chief Industrial Officer Paul Stroud stated.
The 2 firms stated they’re planning to launch new mid-sized Triumph bikes, which have been collectively developed and will likely be produced at Bajaj Auto’s Chakan plant in Maharashtra.
“This new vary of mid-sized Triumph bikes will create a brand new entry level into the Triumph model around the globe…,” the assertion stated.
Bajaj Auto plans to open Triumph dealerships in over 120 cities within the subsequent two years consistent with Triumph’s international requirements, it added.
The corporate already operates 4 distinct and unique dealership networks for its KTM, Bajaj Bikes, Chetak Electrical and Bajaj three-wheelers vary of merchandise.
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