Google Vows Extra Cash, Extra Publicity for Native NewsPublished 5 hours in the past

Google on Wednesday introduced that it’s launching new partnerships to offer monetary grants and coaching to almost 1,000 native publications throughout the US.

In a press release, Google mentioned it additionally plans to roll out new options to assist customers uncover native tales.

“This funding will assist native publishers overcome tech challenges, and create methods and ways for driving viewers progress, particular person giving and sponsorship income,” Chris Jansen, Head of Native Information, International Partnerships, mentioned in a weblog submit.

This announcement builds on different Google Information Initiative (GNI) packages that the corporate mentioned have helped contributors see an over 50 % enhance in digital promoting income 12 months over 12 months after they participated in a three-month coaching program.

It mentioned that GNI packages have helped nonprofit newsrooms see a 87 % enhance in sponsorship income, 75 % enhance in advert income and 41 % in occasion income.

Moreover, Google mentioned it would quickly launch Information Showcase within the US, in partnership with greater than 150 information publications, 90 % of them native or regional.

“We’re additionally asserting at present that we’re updating the Following tab on Google Information to assist native publications floor extra often on Google Information and provides readers a better solution to discover the information that issues to them,” the assertion added.